Between us, we've treated thousands of patients.

And no matter how much dentistry changes, one thing stayed the same.

Every day we'd see patients who genuinely believed they were brushing properly, yet plaque would continue to build up in the same places. We'd explain where they were missing, demonstrate better techniques, and recommend plaque-disclosing tablets to help them see what we could see.

Then we'd see the next patient and have the exact same conversation.

Again and again.

The problem wasn't that people didn't care about their teeth. The problem was that most people had no way of knowing whether they were actually cleaning them properly.

That got us thinking.

Why are plaque-disclosing products something people only use occasionally? Why isn't there a simpler way to get that same feedback as part of your daily routine?

That's why we created Enamely.

A toothpaste designed to help reveal what you've missed, so you can improve your brushing in real time.

Because brushing your teeth shouldn't be guesswork.